What to Tell Your SEO

The latest White Board Friday session with Rand Fishkin motivated me to think about how related SEO is to online marketing. Basically I'll explain the information that your SEO Expert needs to make a good SEO Audit. Rand includes information I believe are a lot more related to creating a good online marketing strategy rather then SEO strategy. What do you do? So the first question "What is that you produce or offer as a service that would provide benefit or help the organic searchers?" This is a typical marketing question. It's a description of your product or service and your competitive ad...